Plan for momentum
Before you announce the move, develop a detailed communications plan for staff, customers and suppliers to give them the information they need, when they need it.
You cannot ‘over communicate’ on a subject as important as this but try not to overwhelm people with too much detail too soon because essential information may be overlooked or forgotten. Timing, content and frequency of messages is crucial and every means of available communication should be considered:
- Posters
- Bulletins
- Internal employee magazine
- E-mails
- Memorandum and meetings
Your staff
Employees need to be enthused and motivated. If they recognise the positives behind the decision they will actively contribute to making the project a success. Conversely, staff who feel threatened or worried by the change may become unsettled.
Define key messages to communication
Business relocation is often a positive move, a reflection of business growth or expansion. Prior to the announcement, define four or five key messages, which create positive reasons for relocating. These could include:
- A better working environment for employees
- A new location to make it easier to service the company’s customers
- New premises to allow for future expansion and growth
- A working environment to accommodate a new ‘leaner’ organisation to best deliver excellent service to customers
When the key messages have been defined, plan to roll out these points consistently to staff, customers and suppliers.