Celebrating the resilience, service, and achievements of the Armed Forces community
Pickfords was invited to attend the Armed Forces Community Awards, also known as the Soldiering On Awards, held at the Royal Hospital Chelsea in February. Founded in 2011, the Soldiering On Awards were created to recognise and celebrate the outstanding achievements of the Armed Forces community. What began as a tribute to service has since grown into a nationally recognised event that champions resilience and the lasting impact of those who serve, and those who support them. Pickfords was represented on the day by Head of Business Solutions and Brand Ambassador, Martin Budd, who had the opportunity to meet and speak with serving personnel, veterans and families. The event also welcomed a number of high-profile supporters, including Frederick Curzon, 7 Earl Howe, a longstanding supporter of the charity.
Attending the awards was an opportunity to demonstrate our continued support for the Armed Forces community and to celebrate the commitments and achievements of those who serve.