Pickfords Mission Christmas 2016

Mission Christmas delivers over 61,000 gifts!

23 Dec 2016

A huge thank-you to Pickfords' Dorset and Southampton branches for once again working incredibly hard alongside local radio station Wave 105 to distribute thousands of gifts to disadvantaged children over the Christmas period.

Wave 105's 'Mission Christmas' campaign encourages locals to purchase an extra gift during their seasonal Sainsbury's shop and place it in a Pickfords packing box.

The Pickfords teams then collect the assorted presents and deliver them to our warehouses for sorting and distribution ready for Christmas morning.

Thanks to the commitment of the Pickfords branches, thousands of disadvantaged children, who would have otherwise gone without, woke up on Christmas morning with presents under the tree.

Pickfords South West has supported Mission Christmas for the last seven years, this year collecting 61,933 toys, teddies, games and books for the cause. Well done to all involved!

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